Tuesday, July 01, 2008

The Marketing Fresh Peel




Where do you get ideas?

I steal mine! Or at least some of them. Well, okay, most of them. So, when some one jumps on the same bandwagon as me, I want to shout about it!

Like The Marketing Fresh Peel blog. With a twist.

Here, the concept is to focus on one's strengths. Good advice.

However, in the world of broken business functions, it is often necessary to focus from a different vantage point. Consider the manufacturer with excess demand for their services. In other words, they cannot keep up with demand. Yes Virgina, there are a large number of businesses with this exact challenge. This is what we call an internal constraint.

Remember the line in the sand?

What is needed is the "bitch & moan" session that Eli Goldratt uses to find constraints. You can go get that MBA or, for the price of seven books, get the common sense approach to throughput (remember: throughput means more money in your pocket now, and even more in the future!)... but I digress.

Focus on your weakest link. Only the weakest link. Until it is no longer the weakest link.

The results will amaze.


-ski

P.S. This post could have also been called, "Yet even more on Focus."

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Jeff 'SKI' Kinsey, Jonah
www.throughput.us
+1 330.432.3533

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©2008 Throughput.us LLC. All rights reserved.


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