Monday, July 07, 2008

Do you own Purple Curve Effect?

A Black Rhino walks into the local coffee shop Looks around, and says, "Tall decaf." To which the barista remarks, "Room for cream?" Well, that was just the spark needed to light the powder keg. The rhino starts charging around the coffee shop, planting his horn on most every table and chair in the place, flipping them around like match sticks. While this is going on, I am sitting quietly in the large comfortable chair in the corner, listening to Dylan on my iPod (Things have Changed), sipping my coffee (tall, decaf) and reading my book, "Purple Curve Effect — SKI's Throughput on Command"... Finally, the rhino settles and simply says, "Black." That is the exact moment that it occurs to me, I have not required people to read my book before agreeing to help. There is at least one person reading this (honest, at least one! Seriously...) and wondering out loud, "How did the charging rhino trigger that thought!" Well, Mr. Rhino comes in every afternoon around three o'clock for a tall decaf coffee. He used to ask what variety of coffee was available, hoping against hope (like me!) that it would be Verona. But now that the house brew was the only brew, he matter of factly ordered a "tall decaf." You also need to know that the barista working today works at least three if not four days a week. Almost always the same shift. In other words, he has waited on this customer many times in the last couple of months. Always the same order, and always without cream.
Here is the heart of the matter: the barista treated the rhino like a number.
And, well, rhino's in general have a short fuse. Doesn't make him right, but it helps to explain the reaction. But again, it was the barista's inattention to details that sparked the explosion. How are you not paying attention? Purple Curve Effect is about results. About generating almost infinite throughput (read: money in your pockets). About getting over the tired expression, "well, that is the way we have always done it." And that my friend, is why people always get what they have always got... For just three bucks ($3) you can get the Purple Curve Effect in a PDF. Or the paperback for $19.95 plus shipping and handling. Consider the book a slap in the face of complacency. Buy the book. Then, against all reason, READ it! It is a road map for generating results. Warning: It could change your life. -ski P.S. Buy it now from SKI, Goldratt Marketing Group, or Amazon dot com P.P.S. Once you have read it, please review it on Amazon. P.P.P.S. Also, once you have read it, if you want some help, call me. ---- Jeff 'SKI' Kinsey, Jonah +1 330.432.3533 tag: ©2008 LLC. All rights reserved.
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