Wednesday, September 22, 2010

Facebook or LinkedIn?

Please help me welcome guest blogger and Internet Marketing Coach & Consultant, Todd Jones Facebook or LinkedIn? Over the past year or so I have been privy to conversations between business owners, business coaches, and marketers regarding whether someone should be using Facebook or LinkedIn for generating interest in a product or service and building networks. The answer usually comes down to whether a person’s business is a B2C or B2B. Common wisdom says (or at least the people in these discussions have said) if you’re a B2C go for Facebook, and if you’re a B2B go for LinkedIn. This is logical and some people may be saying “Duh, no kidding.” But there’s a slip-up you could make. The key to this is, where social media is concerned, you need to be where your prospects’ prospects are. For example, a CPA uses LinkedIn because she wants to meet and network with other business owners. Some of her good prospects are B2B and some are B2C. Her prospects who are B2C will probably be on Facebook, so she needs to be on Facebook as well. So to effectively take advantage of social media, she really needs to be on Facebook and LinkedIn. A second example is of a tailor who custom makes suits for some pretty senior, wealthy business executives. These executives are a mix of B2B and B2C, so again, our tailor should be using Facebook and LinkedIn because that’s where his target market lives. Another thing to keep in mind is anyone who uses LinkedIn probably uses Facebook and vice-versa. We are talking about people after all, and just because someone is using LinkedIn for business doesn’t mean they’re not also building a network of other professionals on Facebook in the evenings. Bottom line is, use them both. It can’t hurt. And with social media sites’ abilities to cross pollinate your updates and content, you can efficiently use several simultaneously. Todd Jones Newpoint Marketing ©2010 Todd Jones. Permission granted to reprint.
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