Tuesday, November 18, 2008

Bogus headline

Cashflow, cashflow, cashflow! Bogus Headline misses the target Normally the group at Small Business Trends does a great job. However, this headline is wrong on several fronts. First, I would suggest that for 80% of the small businesses out, this advice will kill their business for sure! Given the economic climate. Automation is rarely the cure. Most often, in the short term, it makes matters worse. Orders of magnitude worse. Spending limited time and resources on links of your business chain that are not the weakest link, waste valuable time. Plus, they steal your resources from the true (and only one) weakest link. This headline also misses because the article makes the case (early in the body of the article) for proper focus for most small business: cashflow:
"And to increase cash flow you have to sell. Anything that takes you away from selling is a threat to your cash flow."
So, hold off on that automation effort. In the short term. Get out there and sell something! -ski ---- Jeff 'SKI' Kinsey, Jonah www.throughput.us ski@throughput.us ©2008 Throughput.us LLC. All rights reserved.
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