John F. Kennedy

"First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth." -May 25, 1961. JFK

I started reading Made to Stick by the brothers Heath today. One of the best business books that I have read in some time. It tackles the concept of "stickiness" as introduced by Gladwell in The Tipping Point. Combined with my re-reading of Marketing Outrageously by Spoelstra, I am ready to tackle some even larger projects! It is almost as good as Purple Curve Effect. Almost. If you don't own either book (mine or the Heath's), buy mine first. You can get the PDF within 8 to 24 hours (via the internet and email) for just two bucks. Then buy Made to Stick. Then, change the world. Like JFK. Or, after your own fashion. Jeff 'SKI' Kinsey, Jonah www.ThroughputPress.com P.S. Not sure why they quoted it as "put a man on the moon," but otherwise, impressive! P.P.S. Found a good sound byte for Made to Stick on youTube. tag: Made to Stick (c)Copyright 2007, Jeff 'SKI' Kinsey. All rights reserved.