Monday, January 29, 2007

Marketing 2007

Marketing Outrageously by Jon Spoelstra Must read Marketing book for 2007. And every year (at least once per year) since July 4, 2001 when I bought the book. I remember the family outing to Barnes & Nobles on the North end of Hilton Head Island. It was a Wednesday, as I recall. I talked with Jon a few years ago, and was hoping to get him as the keynote for an event that I was holding. Too expensive for my effort. Someday, I hope to do an event worthy of having Jon participate. His thought process (based on uncommon, common sense) is among the most refreshing I have ever had the pleasure to study. This book is a call to action for those seeking to make a difference in the world. I cannot overrate its importance. Jeff 'SKI' Kinsey, Jonah P.S. What's it gonna take to get you to buy this book? P.P.S. What's it gonna take to achieve your goal? tag:
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