Friday, November 06, 2009

Sneek peek at the Sales Funnel for TSP

TSP: Throughput Sales Process "It's not to scale" —Doc Brown I love the first and third installments of Back to the Future starring Michael J. Fox and Christopher Lloyd. It is tough to beat a visual model (to scale or not) for making one's point. From my White Paper on TSP (Throughput Sales Process), allow me to share a draft of the Sales Funnel. With my explanation of the steps and players for application in a high tech environment. Yes, it is simplistic. But as we say, "It ain't easy to implement".
We talk in terms of the leads (every business in a target segment); suspects (only those businesses willing to give us permission to share an overview of our offerings); prospects (businesses who "raise their hands" and ask for more details); and customers (businesses {or Jeromes, as Geoffrey Moore might say} that pay us for our goods and services)...
So, if you look at the diagram and remark to yourself, "clueless", then so be it. However, if you come back to it tomorrow and say, "Hey, this guy might have something", then great. Drop me a note and suggest we talk about applying TSP to jumpstart your Throughput. Get the SKI team working on your behalf. Today.
Jeff 'SKI' Kinsey P.S. In case you are wondering, this model scales like you cannot imagine! (c)2009, Jeff 'SKI' Kinsey. All rights reserved.
blog comments powered by Disqus