Friday, March 16, 2007

Smoke on the Water

Marketing Question

Do great oldies like "Smoke on the Water" by Deep Purple sell cars? It sells music. I had to buy the song when the TV commercial kept coming on, and on, and on. Bought the Led Zeppelin song, "Rock and Roll" when Cadillac started using it as theme. Added "Like a Rock" to my iPod when Chevy started using the Bob Seger song.

I do not own any of these hawked products.

Marketing 101 or just filler?

Jeff 'SKI' Kinsey, Publisher

(c)Copyright 2007, Jeff 'SKI' Kinsey.
All rights reserved.
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