More on synergy

It's not about time... Or the lack of time. Like boiling water, which won't if you are watching and waiting for it to happen... synergy is what happens when two elements meet without much fanfare and without strict time lines.

SocMedia.us: 1+1=27™

In fact, it is a mantra for my Social Media business, www.SocMedia.us and serves simply as a reminder that breakthroughs occur not because they are so well planned, but more so for the people doing the planning. Which leads us to the mantra for www.Throughput.us:

The right people first—then flawless execution™

Mantras are important. Synergy more so. But the right people are key. Jeff 'SKI' Kinsey, Jonah Office: (330) 754-0431 ski@throughput.us ©2010 Jeff 'SKI' Kinsey. All rights reserved.

Personal invitation to increase your ROI

"Outcomes" is the new watchword for 2011 ...

"I generated 1028.6% return on investment in just 90 days using the Solopreneur's Sales & Marketing Advisory Board." —Jeff 'SKI' Kinsey

What outcomes are you trying to produce? Are you trying to do it alone? Bottom line? I attended the free introductory "Growth Business Seminar" and then signed up, jumped in with both feet, and then licensed the program in order to offer this amazing breakthrough approach to my clients and colleagues. It is that good. On Wednesday, September 8th (yes, two days after Labor Day) at 7:45am I will present that same introduction for a limited audience in Canton, Ohio. It was the best two hours of instruction for my career yet! Attendees will learn the single most important marketing issue to address, and the six questions all prospects want answered before they buy. Learn how to obtain constructive advice, workable suggestions, accountability and insight into the best practices that allow for maximum results! Additional details and registration: http://www.throughput.us/ssmab/ Free to attend! Pre-registration is required and seating is limited to ten (10) entrepreneurs wanting to make it happen in their business sooner rather than later. -ski Office: (330) 754-0431 Mobile: (330) 432-3533 P.S. Not for you? Consider sharing this message with your network of entrepreneurs in NE Ohio who would like to turbo charge their efforts. ©2010 Jeff 'SKI' Kinsey. All rights reserved.

I am not interested in any of that

How do you stay sharp? Me? I work the phones. How fun is that! Well, actually, not much fun at all. Seth Godin is both brilliant and a bozo (like most of us)... he is 100% right when he claims that "interruption selling" doesn't work. He is wrong when he decries the death of traditional book publishing. But I digress... Yesterday, I happened on this interesting company in Canton, Ohio and so a little research produced very little intel. So more research was in order. A few more interesting facts came to life. So I crafted an email, fired it off promising a call today, and sure enough when I called, the lead responded in short order, "I am not interested in any of that." So, what is the take away? Basically, although this company is a lead (a company within my target both geographically and as a business type I have experience with) it is not a suspect. In other words, I could not get permission to share my vision for their breakthrough. If you did not know, without permission, you cannot and should not proceed to "chase" the lead. Now what? I hate to give up. Almost as much as I hate to loose. So, after investing about 20 minutes on researching this lead and about 30 seconds on the phone learning that I was basically an interruption, I have a decision to make. In all honesty a very easy decision if I frame it properly. "In what ways might I leverage this experience?" Or as Zig Ziglar or Ron Finklestein might ask, "How might this experience take me closer to my goals?" I would suggest yet another possible query: Is this a left turn? Tell me that you remember that great post from a year ago: Avoid the Left Turn? The short answer is this: as they are not in LinkedIn and therefore, of limited value as a reference for me, so I will not pursue them, the competition, or the supply chain that feeds the company. I have a personal goal of making at least four sales presentations a day to qualified prospects, and this lead has quickly shown me that a lot of time, too much time, would be required to properly frame my offering. The bottom line: I need to work on better qualification of leads. I just knew this guy wasn't a Jerome for a number of reasons, but still, I had to pick up the phone. In sales, fear of that phone will kill your career quicker than you can say, "All sales are final!" That insight is worth every second that I invested. Next? -ski ©2010 Jeff 'SKI' Kinsey. All rights reserved.