#770 Ed McCullough on a Mission

Holding Court at the Office There are few fixtures as enduring (or colorful) as Hilton Head Island's Ed McCullough. Like most of us, not born to the island, he got here "just as fast as he could!" Ask Ed what that serious look on his face is all about... because you are about to see another dimension in revolution that is the evolution of Ed McCullough. A friend, colleague and supreme commander of WHHI-TV's Talk of the Town. -ski P.S. He happens to be using my phone (which I may have to offer to a museum when this is all over), so I grabbed his phone to snap this shot of Ed in his natural habitat, but on a most profound call... for any readers that might not know, this is Starbucks on southend of Hilton Head Island, South Carolina. [Date and time of photo: March 26, 2010 3:40 PM EDT]  ©2010 Jeff 'SKI' Kinsey. All rights reserved.

#769: Job Search Wednesday

Here is another great Job Search post... Speaking of search, anyone know how long it takes google to find your "blog" sub-domain? One of the reasons I am still on blogger five years later is because they index all blogs (on blogger) every day. But I have had this domain specific blog up (using WordPress) for 6 weeks now, and google has yet to discover it. But I digress... Here is a great post (over at RhinoGATOR™) on just one reason (of many) you may not be able to find a job, even though more and more job openings keep appearing (anyone who thinks all job search tools are the same, must not be looking for a job!): http://blog.rhinogator.com/?p=82 ©2010 Jeff 'SKI' Kinsey. All rights reserved.

#768 Beware the Numbers Game

Be careful building a Business based on the "numbers game" There are many examples where sheer numbers were the key to success. Sure, there is always a lot more to the story, but consider AOL back in it's meteoric rise. It turned out that for every so many disks or CDs they gave away, a certain percentage were actually used to create new accounts. And a number of those stuck around long enough to more than pay for the investment in all the disks and CDs. ROI Return on Investment. It paid off "big time" for AOL. But not all numbers are created equal. Did they give the disks to grade school students? I don't believe so. Did they give them to the homeless? I doubt it. I remember getting them in computer magazines. I remember seeing a display in the US Post Office. Yes, the Post Office. How stupid... Kind of like sticking a sign in your window, "Hey, please put me out of business." We know today that the USPS should have been changing with the times and inventing or endorsing a business model that would evolve... but I digress. What numbers are important to your efforts? Hard to say without talking with you. But I can share a hint how to figure it out: check out this post on Eli Goldratt's "P&Q Example" and actually download the exercise and then, wait for it, ACTUALLY do the exercise. If you actually work the numbers, you will understand why business is rarely a "numbers game" and while at exactly the same time, it is nothing more than a numbers game. P&Q Example Jeff 'SKI' Kinsey (843) 564-4754 ©2010 Jeff 'SKI' Kinsey. All rights reserved.