Saturday, October 18, 2008

Increase Advertising, Spend Less

DO NOT cut back on advertising Negative phrases are wrong This article talks of ways to avoid cutting back on advertising. I would go one step further and suggest that you should increase your advertising. Negative phrases (like "don't") are not effective. I am always looking for the inverse approach... like "do"... as in what positive action can we take? Yes, you heard me... increase your advertising! Why not? You can get more bang for the buck during uncertain times. This is a great article on how to get more for less. What could be more American? We love the view from the catbird seat! Over at Rhino Island Media, we are launching one of the greatest cable TV talk shows ever: Coffee with SKI. By the way, I am only willing to host the show until we get enough revenue to replace me. In fact, I was talking with Dean at WIVM about possible hosts to interview to take over the reins. But I digress (and that discussion is still a few weeks away)... We have standard published rates for air time on the program, but right now, today, I am flexible. Why? The Law of Supply and Demand. I have not made a case good enough to create adequate demand, so we are not yet turning away business. Someday we will. Plus, we just got our very first three episodes produced. Check out the trailers on the Coffee with SKI web site (on the masthead down the left, under "Upcoming Episodes"). It is hard to sell an idea without a prototype. Ask Dan Hanlon. We now have three great prototypes, featuring:
  • Tom Kolp; President of Kolp Real Estate
  • Marie Cutlip, CPA; Owner of
  • Alan Plastow, MAT, PMP; Founder of
So, looking for ways to extend your reach into Northeast Ohio? Call me. Today is a great day to get more coverage for less dollars. -ski P.S. If you are an agency representing clients in Northeast Ohio, lets talk. There is a great branding opportunity for the right B2B company. ---- Jeff 'SKI' Kinsey, Jonah Strategy, Tactics & Execution Dover, OH | Hilton Head Island, SC | Las Vegas, NV Cell: +1 330.432.3533 tag: ©2008 LLC. All rights reserved.
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