The Choice by Eli Goldratt

Another must own book by Goldratt The Choice The working title was "Inherent Simplicity" and here was a post introducing the book. Not sure why the delay, but I received my copies on Friday. There still are a few copies available, for FREE, so email me with your physical mailing address and acknowledgment that you will complete a brief survey in return for the free paperback. jeff@vBuzz.org Why must you own this book? Great question! I thought you would never ask... First, Eli Goldratt approaches business challenges unlike anyone that I have ever met (or read about). When I first met him in November 2000 for his last big book roll out (in 'naptown for Necessary but not Sufficient), during the workshop he had us all work several cause and effect logic problems. He commented that before anyone should assume that they had quickly solved one of the challenges, he mentioned that it had taken him years to reach the conclusion. Years! What business challenges have you been searching for the perfect answer to; and how long have you worked on that one best answer? I thought so. Me neither! Why own the book? It will jump start your brain! All of us face one major gap in our ability to solve problems: we do not know, what we do not know. This book charts a path to the thought process that Goldratt uses to create solutions. Solutions that, as he points out, are common sense from the vantage point of hindsight! This book will help you duplicate his approach. Well worth the price of admission... even if you must pick it up at the bookstore. Open query to Eli: May I reprint Chapter Two "Uncommon Sense" to promote both your book and my consulting efforts? This case study beautifully highlights the value of rigorous logic in business. Plus, it aroused sentiments that I first felt when I read The Goal in 1992. That simple elegance that planted a seed that I too could make a difference in the world. The Choice starts with an appreciation of the concept, "inherent simplicity", but then your business novel presents an entertaining look at yet one more way to question our vantage point, in order to better understand the potential within each of us. Sharing your thoughts (and unique prospective) with us in book form is probably your first, best destiny. Then encourage the practitioners in the Constraints Management world to apply them. IMNSHO, you should return to the point where you require Jonahs (masters of the Logical Thinking Process) for all implementations. But I digress... Thanks Eli, for a great book. It was worth the wait. -ski P.S. When I first heard about this book in November last year, it was promoted as a "how to apply Goldratt's efforts in the world of Constraints" to one's personal life. As I said then, and repeat today, my book, Purple Curve Effect, is much better for that explicit purpose. My book is big on motivation, and getting the reader to take action right where they are, today. However, The Choice is a great addition to the body of knowledge to help the reader understand how easy it is to make logic a part of one's toolbox. Yes, it requires effort... but again, there are some great examples (one could borrow) in Goldratt's latest book. ---- Jeff 'SKI' Kinsey, Jonah Strategy, Tactics & Execution Dover, OH | Hilton Head Island, SC | Las Vegas, NV Cell: +1 330.432.3533 tag: The Choice by Eliyahu M. Goldratt ©2008 Throughput.us LLC. All rights reserved.