Thursday, December 28, 2006

Starbucks and blogging

Reflecting on Starbucks As some of you know, I wrote about two companies in Purple Curve Effect that offered a great customer experience. Even encouraged readers to visit any of their stores and observe what (and how) they did what they did, differently than most retailers. Well, one of them was bought, and the bigger fish has all but destroyed the experience. Too bad. I now look for ways to NOT go in one of their locations. However, Starbucks is still a class act. In fact, the Starbucks is even more rewarding today, as my better half can now find drinks that she enjoys. Five years ago, that was not the case. So, if you have not visited a Starbucks lately, give them another shot. Make mine a decaf, grande Frappuccino® ... Blogging But the reason for this post, was in part a result of the "what I learned" exercise from yesterday. While surfing the other posts to Ben's query, I ran across a blogger known as starbucker. And his post on Starbucks. I actually heard about starbucker through the LivingLeadership blog post on what she learned this year. I said all that, to say, starbucker talks about a goal of Starbucks to serve everyone in three minutes or less. And the fact that they have yet to meet that goal. Again, a good post. However, having the goal is the right thing to do. As long as they never loose sight of the importance of true customer service. I would rather this goal exist, and never be achieved, than to drop it in favor of simply striving for "better customer service". It is the dichotomy that helps create the great experience! Jeff 'SKI' Kinsey, Jonah tag:
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