Wednesday, May 27, 2009

Zen Mountain Climbing

First there is a mountain, Then there is no mountain, Then there is. —Zen proverb Or, as Geoffrey Moore suggests, "First there is a market..." I consider his definition of marketing most enlightening. Consider the fourth component, with potential customers:
"who reference each other when making a buying decision"
Which he goes on to say, "is absolutely key to successful high-tech marketing." I wish I had a nickel for every time I overlooked this simple component in my efforts. It would add up nicely... much more so than the results achieved without it! Jeff 'SKI' Kinsey (c)Copyright 2009, Jeff 'SKI' Kinsey. All rights reserved.
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