How about "rules of thumb"?
On several occasions I have read passages of Guy Kawasaki's book, Rules for Revolutionaries, but just today completed a thorough re-read of the book. It is even better than I remembered! Of course it was a birthday present to myself... twelve years ago!
If you haven't read it, you should. If you have, you might want to consider re-reading it.
Then maybe we have something in common to talk about. {grin}
--
Rules for Revolutionaries
This
book explains how to create products and services and introduce them to
the marketplace. The intended reader is anyone who wants to catalyze
innovation and change. Many large companies have used the book to
re-energize their product development and research functions. GIST:
provides a rigorous manifesto for innovation.