Thursday, September 02, 2010
Telling ain't Selling... Ever heard the expression, "You don't know, what it is that you do not know"? Common sense, right? Not so fast. Everyone is quick to agree with the statement, "The rules have changed." But what changes have you made to your business, your Sales and Marketing efforts to be precise, in light of this wisdom? Probably like too many privately held firms, you cut back support staff. Probably asked the sales personnel to take on more administrative duties? Maybe even asked them to "manage" or direct the projects that they have sold. After all, who should know more about the terms of the agreement than the person who sold it? And then, you wonder why sales are falling month in and month out. Quarter after quarter. Notice a trend here? A not so good trend? So, when were you going to stop the merry-go-round and rethink the problem? Let me give you a hint: the best Sales process puts each sales person in front of four qualified and motivated leads each day, five days a week. Week in and week out. Month in and month out. Quarter by quarter. If you are ready to cry "uncle" and throw in the towel on your broken Sales process, join me on Wednesday, September 8th in Canton, Ohio at 7:45am for two hours that will simply we-wire your brain for results. What we call "outcomes" not benefits, or features, or advantages. Outcomes What a refreshing approach. Seating is limited, but free. Registration is required: http://ssmab002.eventbrite.com/ Jeff 'SKI' Kinsey, Jonah (330) 754-0431 firstname.lastname@example.org P.S. Enjoy Labor Day, you have been working way too hard. Run your various Sales Reports on Tuesday. Bring them with you on Wednesday. It is that simple. Honest. The right people first—then flawless execution™ ©2010 Jeff 'SKI' Kinsey. All rights reserved.
at 10:36 AM