You might want to sit down for this

Notice anything wrong with that arrow? Exactly. But let me start at the beginning. I get this call. A client of a client needs a guru in say, XYZ Technology. So far so good. Better yet, I know the perfect guru for the challenge. And they are available. And willing. Amazing. But hold on... not so fast. The guru gathers some insight, pitches the best solution, and waits to hear back. Nothing. Guru follows up and learns that the client's client likes part of the solution. Did some sort of cost calculations, and threw the rest of the proposal out. Actually, they decided not to proceed at all. Still not clear? Lets try an explanation that might be easier to understand. And by the way, I only heard one side of the conversation, so I may not have all the details. But I do know how thorough the guru is. A true master. But I digress. Lets say you call me and want your steam powered airplane to go faster. And carry a lot more people. At least an order of magnitude faster. Likewise on the people moving. Why? You simply are no longer competitive. If you are not competitive, your market share will fall. Sales will fall. Profits will turn to loses. Got the picture now? Great. So, once you look at the expenses and the approach and start "cost accounting" out the solution, you come back with a counter offer. That seems reasonable, right? You say, "Give me two of the three jet engines." Great. What about the jet fuel? You inform the guru that you don't like the expensive nature of jet fuel. You will stick with the water tanks and firewood to power the airplane. "Houston, we have a problem." Jet engines don't run on steam. See the problem? Jeff 'SKI' Kinsey ski@throughput.us (c)Copyright 2009, Jeff 'SKI' Kinsey. All rights reserved.