The Four Ps of Marketing
This article is so wrong on so many fronts, I was at a loss to know where to start a rebuttal... in fact, I even double-checked to make sure this was not published by The Onion. Honest.
This quote will serve my purpose:
In a transparent, digitally empowered world, only the best offerings survive, so companies that spend on promotions have a cost disadvantage.
Apparently the authors are heavily invested in Betamax. Why else would they think that only the best products survive. Now or back in the day.
The four Ps have never been more important.
Jeff 'SKI' Kinsey
P.S. Another hint: Every time you see an argument include the "cost" world you know it is not based on the real world. If you think Apple took over the world and amassed $80B in cash by being the "low cost provider" you need to explore the difference between "correlation" and "cause and effect."