Thursday, October 08, 2009

722: SKI on Marketing Episode Three

SKI on Marketing Latest Episode on Podcaster News Marketing a la Jerome In Crossing the Chasm by Geoffrey Moore, we learn about defining Jerome, or more accurately, multiple Jeromes to define our intended audience. Just as you cannot hit a goal for which you do not aim, you can't sell to someone you cannot identify as a buyer. The old, "find a need and fill it." Jeff 'SKI' Kinsey (c)2009, Jeff 'SKI' Kinsey. All rights reserved.
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