Sunday, April 26, 2009

Remarkable Strategy 101

"Transform your Business by being Remarkable" —Seth Godin's Purple Cow How much extra does "remarkable" thinking cost? Consider the entrepreneur launching a new business idea. A lot of time and energy are applied toward the mission of building a better mouse trap. So far, so good. Maybe prototypes (and/or proof of concept models) are built. Friends consulted. Some money applied. Business plans are crafted. Research conducted. Now what? Does the entrepreneur understand what is required to launch a successful business? At a minimum, does she know how to increase the odds of success? Enter Seth Godin's book. Purple Cow. On page 97 (of the first edition; the one that came in the milk carton shown above) Godin offers this thought, "If a company [or I would suggest a start up] is failing... the problem is probably this: [senior management is] running a business, not a marketing company." The shortest path to profits has to march directly through the weakest link. Which is the message of my book, Purple Curve Effect. Need help working on your strategy? First, read my book I have made the PDF available for free (item PCE-112). A small gesture. Of course while supplies last, I would suggest that you also buy the trade paperback version. Maybe from Amazon dot com. Second, give me a call My desk phone number is 843.564.4754 and I am available to help. As in mentoring. It is up to you to apply the elbow grease. Third, make a decision W. Edwards Deming made the statement that success is 94% the result of your system. Poor results? Poor system. Once we determine the best strategy for your mouse trap, you must execute like crazy! But even then, if your offering is not remarkable, why bother? Not sure how to build that purple cow? You have my number. Jeff 'SKI' Kinsey P.S. Wondering why you can't discover "What's Cool"? Most likely holdup? You. Get help. ©2009 LLC. All rights reserved.
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